Tracking the traffic from Google Shopping’s new free listings had been impossible, until Kirk Williams of ZATO Marketing shared a great solution that uses Google
Over the 18 years I’ve managed PPC clients, I’ve found that few things make my job harder than when clients latch onto key performance indicators
Google recently announced that the Google Shopping tab will display both free and paid listings, starting next week. But what does that really mean? Have
With each passing day, the COVID-19 coronavirus outbreak is having a growing impact on the global economy. While some businesses are lucky enough to be
The COVID-19 coronavirus is changing our world by the day, or even by the hour. And as much as our personal life is changing —
The app store for Ecommerce platform Shopify offers thousands of apps that can improve your business presence and sales online, and boost your PPC marketing
When Google Ads’ Smart Display campaign launched in beta in June 2019, I was a big proponent. I had cautiously tested it for some clients
Small budgets and small businesses tend to go hand in hand. Unfortunately, the tools you need to manage your digital marketing campaigns successfully tend to
“How is my account doing?” How you answer depends on the goals you set. There are many ways to attribute success to a campaign, but
Uploading product data into Google Merchant Center can be very simple … or complex, depending on the platform you use for your website. Some ecommerce
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