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If you’re not using Google Ads Customer Match to enhance and target your advertising to your customers and prospects, you’re missing out. By uploading a

Age is one of the most overlooked metrics in a paid search marketer’s toolbox. Knowing the age of your users and how (and where) they

You know what makes a good impression with your clients or boss? Having the answer when they want to know what results they can expect

Once upon a time, Google offered two types of text ads: standard text ads and expanded text ads (ETAs). When they introduced ETAs the advertising

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Uploading your product catalog to Google Merchant Center enables you to use it with Google Shopping ads and other Google services, as well as Microsoft

Great ad copy – the kind that jumps off the page – will resonate with the right person at exactly the right time. Here’s how