Sometimes you need to change information in your Google Shopping feeds, but you don’t want to make the changes on your website. Google Merchant Center

Conversion data in Google’s and Microsoft’s ad platforms has long frustrated digital marketers trying to report on their campaigns’ performance. Both log paid search conversions

“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but

Struggling to find a simple way to structure your paid search account? Use the sitemap. A sitemap is a model of a website’s content –

Negative keywords can trim ad spend and improve ad position and revenue. But how do you find them? These five methods will help you discover

Black Friday and Cyber Monday combined are expected to surpass $21 billion in ecommerce sales this year, according to BlackFriday.com. That’s a lot of eyeballs

Once upon a time, there were three PPC platforms – Google, Bing and Yahoo. Two of them intertwined in a series of confusing ways to