Back in September 2021, Google announced that data-driven attribution was the default attribution model for all new Google Ads conversion actions starting in October. “To

One of the biggest challenges in pay-per-click (PPC) advertising is writing ad copy that attracts the right visitor in a short and concise manner. Searchers

When writing ad copy, it’s important to keep in mind what your advertising goals are. Your advertising goals will help you determine your Call to

The average position metric. True exact match type. Expanded text ads. Those are just a few of the things Google has sunsetted (their term for

Privacy concerns over personal data are front and center in today’s world. More people are becoming conscious of what companies are doing with their personal

Holidays and PPC ad campaigns have a tricky relationship. There’s a huge range of ad performance fluctuation that can happen on holidays, both positive and

If you missed my blog on the best practices for setting up Performance Max (PMax) campaigns, take a read through that first. Now, let’s talk

Performance Max is a brand new campaign type that launched in November from Google Ads. It’s an all-in-one campaign type, showing ads on Search including

JumpFly is a Google shop, so that means we live in Google Chrome. As the Director of Search Strategy, I’ve gathered a list of 12

Performance Max is the newest campaign type to hit the Google Ads ecosystem. To quote official Google documentation: “Performance Max combines best-in-class automation technologies across