Fractional conversions are the result of certain attribution models, which are put in place to ensure that you get a clearer picture of the customer’s...

Conducting an audit on any account can be quite an intimidating task. You log into Google Ads, see a mountain of metrics in front of you, and you simply...

Google Ads Dashboards is a highly customizable reporting tool that can help you access relevant data quickly and efficiently. They’re an excellent...

Strong performance in Google Ads requires finding efficiencies within your account. The more clicks you bring in from relevant users seeking your product or...

On Sept. 17 Google Ads will remove Accelerated ad delivery from Search, Shopping and shared budget campaigns. Additionally, on Oct. 1 all of those campaign...