Author: Maureen Lepke

For many sites, focusing on generic head keywords can be an exercise in frustration. However, having a long-tail keyword strategy for organic search can make

Frequently asked questions (FAQs) are often used as a clump of generalized questions and answers on a single FAQ page. However, they can work so

As everyone in the search engine optimization (SEO) space knows, the rules and best practices of organic search are constantly changing. The days of keyword

Google is constantly evolving to find the best ways to answer searchers’ queries. The search engine has come a long way from the standard 10

What Is a Featured Snippet? In organic search, Google’s featured snippets occupy one of the most prominent places in the search engine results pages (SERPs).

A common question that many search engine optimization (SEO) strategists are asked is, “How long until the SEO strategy takes off?” The short answer is,

Optimizing all of the content on the page for the same keyword theme gives your page the best chance of ranking. In addition to the

You’ll find the meta description bundled together with the title tag in the metadata for every webpage, typically below or near the title tag in

When you’re ready to optimize content, start with the metadata that matters most: the title tag. Sitting in the head of the page’s HTML code,

The search engine optimization (SEO) process doesn’t end with keyword research. An important next step in the SEO strategy is to create a keyword map