Author: Marisa Giacalone

In the ever-evolving landscape of digital marketing, social advertisers are continually seeking innovative ways to stand out in the crowded ad space. Within the health

Building on its already successful and dominant content-sharing platform, Instagram has unveiled its latest product release, Threads. Threads is where communities come together to discuss

TikTok continues to leverage its advertising platform to connect brands with their target audience and find innovative ways to enhance their advertising offers. With the

Are you still deciding if TikTok makes sense for your business? With over one billion monthly users, TikTok has made it accessible for brands to

There is no doubt that 2022 will be another chapter in the history books for social marketing platforms. Businesses are still facing considerable challenges from

We all know it can be hard to keep up with the constant changes in the digital marketing landscape. Don’t worry; we’ve got you covered.

Although unprecedented times are still very much upon us, if there is something to take away from the past few years, it is that we

Years 2020 and 2021 were one for the record books, and 2022 is right on track to break more social records. Over the past three

We live in a time where data sharing and privacy is making news headlines and has become a regular point of conversation. In the world

As mentioned in our previous post, 2020 Holiday Season Unwrapped: Start Your 2021 Holiday Planning Now, having a solid paid social strategy in place for