Whatever Happened to SKAGs?
PPC in 2010 was a different world. Match types meant something, algorithmic learning was barely out of infancy, and the entire industry was up in
Author: Austin Kroll
I’m an account manager at JumpFly, which means I do a lot of the day-to-day strategizing and tactical decision-making in my accounts. I graduated from Northern Illinois University in 2017 with a degree in marketing and a specialty in digital advertising. Data science and analytics are core to my style. I’m never “done” with a campaign. There’s always another data puzzle to be solved or an audience that hasn’t been discovered. For me, slicing up the data never loses its shine. I have two cats, Yuna and Cortex, and if you know what their names are from, we can be friends.
What Really Happens When You Pause Paid Search Ads
Holidays and PPC ad campaigns have a tricky relationship. There’s a huge range of ad performance fluctuation that can happen on holidays, both positive and
Connecting Your Products to Merchant Center for Google and Microsoft
Shopping campaigns made up over half of the Google and Bing advertising market in 2021. That means that while Search campaigns are still the king
Target ROAS for Branded Campaigns: Don’t Do It
Google’s algorithmic learning is a powerful tool. Most JumpFly accounts have some element of automated bidding, and it’s valuable when used in the right way.
Return to “Normal”: How Paid Advertising Recovers From COVID-19
If someone stuck a dryer on full speed in the middle of the JumpFly office in Elgin, Illinois, everyone would have an opinion on it.
3 Clicks or Less: Where’s Your Call to Action?
Searchers have some interesting habits. COVID-19’s influence on nearly every market has caused us all to frequent our computer and mobile screens even more often
Growing Your Business through PPC
PPC is one of the most versatile marketing channels available due to its real-time flexibility and the multitude of options available. Some campaign types work
Landing Pages Make or Break Your PPC Campaign
Your PPC campaigns don’t exist in a vacuum. Your website’s ability to convert relevant traffic to sales or leads is critical to the success of
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