PPC
8 Key Takeaways from Google Marketing Live 2025
I had the incredible opportunity to attend Google Marketing Live at the invitation of Ginny
Nikki Kuhlman
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
Amazon & Marketplaces
Preparing for Prime Day 2025: 7 Ad Strategies to Maximize ROI
Once again, Amazon’s Prime Day is shaping up to be one of Amazon’s biggest sales
Nick Pilcher
PPC
Keywords vs. Search Terms vs. Search Themes: What’s the Difference?
If you’ve ever managed a Google Ads account, tried to manage a Google Ads account,
Samantha Blunk
PPC
Microsoft Target ROAS versus Max Conversion Value with tROAS Bid Strategies
In any Microsoft ad campaign, several elements are necessary for a campaign to perform well.
Will Olson
PPC
The Impact of AI-Driven Feed Optimizations and Why You Still Need to Be Proactive – Part 3 of 3
AI and automation have become deeply integrated into Google Merchant Center Next. Features like automatic
John Stanko
PPC
4 Favorite Tools for Keyword Research & Planning
When it comes to running effective paid Search campaigns in Google Ads and Microsoft Advertising,
Christian Positano
PPC
Setting Up Supplemental Feeds in Google Merchant Center Next–Part 2 of 3
This is Part 2 of our three-part series on mastering product feed optimization in Google
John Stanko
Amazon & Marketplaces
Bridging the Gap: Using Amazon Attribution to Drive E-Commerce Growth with PPC
To state the obvious, Amazon has become a superpower in the e-commerce world. In 2024,
Alex Patt
PPC
Why Branding Matters More Than Ever
How to Answer the “Man in the Chair” Today If you’ve worked in marketing for
Alyssa Abraham
