
No Surprises Later: The New Client Call Isn’t a Sales Pitch, It’s an Expectation Check
I’ve been on hundreds of new client calls over my almost 21 years managing paid […]
(because we all need a little knowledge boost sometimes)
In the grand scheme of search engine optimization (SEO), anchor text may seem like a small detail, but the words you choose to hyperlink can influence rankings, reinforce topical relevance,…

I’ve been on hundreds of new client calls over my almost 21 years managing paid […]

Even when starting new Google Ads campaigns, it is recommended to use smart bidding strategies […]

Today, Google accounts (Gmail, Google Workspace, etc.) are interconnected with so many different services, making […]

TL;DR: The most effective way to invest your social media budget is to treat paid […]

AI gets a lot of credit right now for being fast, smart, and endlessly capable, […]

Google uses a framework known as E-E-A-T – which stands for experience, expertise, authoritativeness, and […]

Onboarding a new client is one of my favorite parts of the job. It’s an […]

As digital marketing continues to evolve and place a heavy reliance on Artificial Intelligence (AI), […]

As search habits and the way information is presented evolve, presenting valuable and accessible content […]
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