Episode Summary
Paid Search is evolving – are you keeping up?
Whether you’re a seasoned PPC pro, getting started at the PPC 101 level, or trying to keep up with the latest changes in paid search, this episode is full of insights from industry experts.
Alyssa, one of our PPC Account Managers, leads us through a conversation with Nikki, the Vice President of Search at JumpFly, and Jack, our PPC Account Director with a passion for pickleball. Nikki and Jack are PPC experts with decades of experience.
They cover everything from comparing a vintage ad to responsive search ads, how platforms and client expectations have changed, and how AI and machine learning are changing the industry.
Listen to our experts at JumpFly as they discuss the evolution of PPC and what’s coming next!
Episode Quote/Review Highlight
“This episode is like a time machine for paid search—one minute you’re bid jamming on Yahoo, the next you’re navigating AI and smart glasses. Nikki and Jack don’t just talk strategy—they’ve lived every evolution of PPC.” – Stephanie Shaw
Transcript
Transcript – Paid Search 101: How the Game Has Changed
Timestamped Key Highlights
00:00 – Welcome to Marketing After Hours
00:22 – Meet the Experts: Nikki & Jack’s PPC Journey
02:16 – From Print Plates to Paid Search Agility
05:30 – Early Paid Search Tactics & Bid Jamming Wars
11:10 – Manual Management, Ego Bidding & Yahoo Days
13:07 – The Rise of Smart Bidding, PMAX & AI Tools
19:52 – Shifting Client Expectations & Cross-Channel Complexity
24:55 – Outside Forces: Elections, Pandemics & Platform Limits
39:18 – What’s Next: AI Agents, Smart Glasses & the Future of Search
47:02 – Reflections, Google Exams & Final Takeaways
Listen On
Catch this episode of Marketing After Hours with JumpFly on your favorite podcast platform:
👉 Don’t forget to subscribe so you never miss an episode—and if you’re ready to take your marketing strategy to the next level, contact our team or explore more insights on the JumpFly blog.
YouTube Full Episode Link
Paid Search 101: How the Game Has Changed
YouTube Shorts Clips
Google Ads Might Be Fueling Your Amazon Sales
Paid Search Has Changed… Have You?
We’re Talking Paid Search… Over Drinks
