PPC
Google Merchant Center 101: Set up an Account
Uploading your product catalog to Google Merchant Center enables you to use it with Google
John Stanko
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
Amazon
Why Your Top Amazon Ads Spenders Should Be Your Top Sellers
Whether you sell 10 products or 10,000, chances are that one or a few of
Dan Kurich
PPC
How to Write Compelling Ad Copy that Jumps off the Page
Great ad copy – the kind that jumps off the page – will resonate with
Morgan Livingston
PPC
Exclude Countries in Smart Display Campaigns
With Smart Display campaigns, you can set your target location to a specific country or
Jeremy Quinones
Social
Double Duty: Enhance Instagram Story Ads Using Organic Social Assets
It’s difficult to get users to stop scrolling. Instagram is saturated with in-feed ads, making
Marisa Giacalone
SEO
How to Play Optimization, the Surgical SEO Game of Skill
The most recognized form of search engine optimization (SEO) is content optimization. Everyone understands it:
Jill Kocher Brown
PPC
9 Headline Hacks for Paid Search
First impressions matter and your pay-per-click (PPC) headlines are no different. Start off on strong
Britnee Berman
PPC
Are You Ego Bidding?
ego bidding (noun): the conviction that the top spot in the search engine results page
Nikki Kuhlman
Amazon
Why Amazon Sellers Need to Watch Their Buyer Feedback
Amazon uses buyer feedback, the star rating Amazon customers give to a seller based solely
Shannon O'Connell
