The Chatbots are coming to Bing – and for some of you, they are already here if you have early access. Bing’s new chat AI

Google match types are a constantly evolving part of Google Ads. Google has increasingly made its match types broader, allowing keywords to be triggered by

Microsoft is making a big change to how audiences are managed in Search and Shopping campaigns, which will have a large impact on anyone advertising

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The timeline for Google Universal Analytics (UA) is getting down to the wire. UA is in its final six months of life, as it will

Gone are the days of only running promotions during traditional holiday seasons. Now more than ever, discounts and special offers present consumers with the final

When it comes to advertising on Google and Microsoft Ads, utilizing all available resources ensures the best optimization of your campaigns. One of the tools

Paid search managers always say the industry shifts quickly, but this year we have a particularly striking example. Last year, Performance Max campaigns were just