Author: Shannon O'Connell

A solid ad campaign strategy on Amazon is always evolving. With that evolution comes new goals, updates, and changes to existing campaigns or campaign structures.

It’s no secret that the quality and quantity of reviews and ratings are critical for the success of a product on Amazon. Shoppers use the

As we shop and buy our everyday goods, we have all noticed prices creeping up. Whether it’s the dollar or two more on our coffee

Creating options on Amazon is critical for any brand to succeed. If you sell t-shirts, you want shoppers to go to one product page and

With many of the effects of Covid continuing to plague our global economy and supply chain systems, the 2021 holiday shopping season is at risk.

We all shop online at this point. Many of us may have enjoyed shopping online for a few years, but the 2020 pandemic has turned

With more than 200 million Amazon Prime subscribers, the Amazon marketplace has become an increasingly important channel for many ecommerce businesses. According to eMarketer, over

Amazon recently announced that Prime Day 2021 would take place this year on June 21st and 22nd — is your account ready? With 2020 third-party

Every business has the goal to achieve brand recognition with its target audience. This objective is built into the foundation of every marketing strategy and

The Amazon Buy Box is a vital part of a seller’s or vendor’s success on Amazon. However, the Buy Box is a tricky moving target