How Creativity Future-Proofs Your SEO Content
If there is one constant in search engine optimization (SEO) and in all marketing channels, it’s change. Algorithms evolve, search intent shifts, and AI is
If there is one constant in search engine optimization (SEO) and in all marketing channels, it’s change. Algorithms evolve, search intent shifts, and AI is
My career in PPC began nearly eight years ago, and while I’ve learned a great deal and grown in my role, there are definitely a
If you’ve ever managed a Google Ads account, tried to manage a Google Ads account, or poked around in a Google Ads account, you’ve probably
In Google Ads, when performance has decreased or hit a plateau, you might feel like you need to abandon your current strategy and start completely
When you think about Google Ads, you’re probably going to picture the shopping ads or text ads at the top of the search results page
“Broad match is far too broad. These search terms don’t even relate to my keyword.” If you work in the world of PPC, I’m sure
While they sound similar, Google Ads ad rank and ad strength are two different metrics that serve two different purposes. Below, we’ll dive into what
In the ever-evolving world of digital marketing, staying ahead of the game can be challenging. Luckily, there is a wealth of information right at your
In the ever-changing landscape of PPC, creating long-lasting partnerships with your clients can be a tough task to undertake. So, how do you show clients
Unless you have an incredibly niche business, chances are the products or services you offer have at least some competition out there, and many of
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