Author: Samantha Blunk

In Google Ads, when performance has decreased or hit a plateau, you might feel like you need to abandon your current strategy and start completely

When you think about Google Ads, you’re probably going to picture the shopping ads or text ads at the top of the search results page

“Broad match is far too broad. These search terms don’t even relate to my keyword.” If you work in the world of PPC, I’m sure

While they sound similar, Google Ads ad rank and ad strength are two different metrics that serve two different purposes. Below, we’ll dive into what

In the ever-evolving world of digital marketing, staying ahead of the game can be challenging. Luckily, there is a wealth of information right at your

In the ever-changing landscape of PPC, creating long-lasting partnerships with your clients can be a tough task to undertake. So, how do you show clients

Unless you have an incredibly niche business, chances are the products or services you offer have at least some competition out there, and many of

POV: You just launched a new Google Ads campaign. You have the proper keywords, killer ad copy, relevant audiences, and pinpoint location targeting. And yet,