Author: Pat Knudsen

Fractional conversions are the result of certain attribution models, which are put in place to ensure that you get a clearer picture of the customer’s

Conducting an audit on any account can be quite an intimidating task. You log into Google Ads, see a mountain of metrics in front of

Google Ads Dashboards is a highly customizable reporting tool that can help you access relevant data quickly and efficiently. They’re an excellent alternative to building

Strong performance in Google Ads requires finding efficiencies within your account. The more clicks you bring in from relevant users seeking your product or service,

On Sept. 17 Google Ads will remove Accelerated ad delivery from Search, Shopping and shared budget campaigns. Additionally, on Oct. 1 all of those campaign