Author: Nikki Kuhlman

TL:DR: Ads are starting to appear in Google’s AI Overviews/AI Mode and Microsoft Copilot, but only if your existing campaigns are optimized. Google requires Search,

I had the incredible opportunity to attend Google Marketing Live at the invitation of Ginny Marvin (@AdsLiaison), the Ads Product Liaison at Google Ads. I

Google Ads accounts have been hijacked for as long as I’ve been managing them (23+ years!), and cybercriminals use a lot of different ways to

As I’ve outlined in my prior three blogs, Google Merchant Center Next can be a confusing and complicated platform. But there are some things to

Welcome to the third part of my Google Merchant Center Next (GMC Next) Deep Dive. This blog is devoted to the Automatic Improvements and Add-on

Google Merchant Center Next (GMC Next), which has replaced Google Merchant Center, can be difficult to navigate and find what you really need, as tools

You’ve been invited to a new Google Merchant Center Next (GMC Next) account, or you’ve created a new one. So now what? What are the

Part 1 of our Search Ads & Holiday Planning Webinar that I did with Google back in July shared data on the holiday shopping timeline

I recently was able to do a joint webinar with our Google Strategic Agency Manager, Harika Komandoor Ranganathan, on the topic of Making Every Holiday

If you are advertising on Google Ads, but not advertising on Microsoft Advertising, I’d love to know why. Based on my many years of running