Author: Morgan Metcalf

I'm an SEO Specialist at JumpFly. With over a decade in the digital content marketing arena, both creating content and running extensive email marketing campaigns, the switch to hyperfocus on search engine optimization (SEO) came naturally. As a fan of murder mysteries and logic puzzles, it comes as no surprise that problem-solving is my favorite thing about SEO. I enjoy analyzing the data to develop effective solutions, then crafting compelling (and optimized) content to meet that end. In my free time, I can be found reading my way through bountiful fictional worlds or admiring my ever-growing personal library of books — because reading books and collecting them are two very different hobbies.

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Still Hyperfocusing on Keywords? Why Topic Clustering Is a Better Way to Go for SEO

If you’ve been working in search engine optimization (SEO) for some time now, you probably remember the days of creating separate pages for each high-volume

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