Author: Morgan Turano

Generative AI (GenAI) has quickly moved from a buzzword to an everyday marketing reality. What once took weeks of designing, filming, or drafting can now

Visual search just got a lot more shoppable. Google has expanded its Shopping ad capabilities into Google Lens, enabling advertisers to reach users at the

In a significant shift for digital marketers, Google Ads has changed broad match to be the default match type for Search campaigns starting in July

In today’s digital-centric world, a business’s success heavily depends on its online visibility. The internet has become the primary platform where potential customers discover, evaluate,

Google Ads Skillshop is an online training platform by Google that offers free courses and certifications for Google Ads. It provides video lessons, assessments, and

Billions of searches occur every day on Google. All this search query data has allowed Google to develop a state-of-the-art question-and-answering system. Google’s technology matches

If you have ever done a Google or Bing search, you have likely seen an ad extension or two. Ad extensions are extra pieces of

“Going once. Going twice. Sold!” Did you know that Google receives more than 63,000 searches per second and that every time a user searches, there’s

Great ad copy – the kind that jumps off the page – will resonate with the right person at exactly the right time. Here’s how

Holiday shoppers are expected to spend $21 billion online this year. Don’t let ad disapprovals keep you from earning your share of that windfall. Use