Author: Michael Chen

I’m the Director of Web Services at JumpFly, where I lead our Web Services and Conversion Rate Optimization (CRO) practice. I’ve spent my career building and improving digital products across ecommerce, mobile, and web, with a focus on turning customer behavior and performance data into better experiences and stronger business results. I’ve worked with startups and enterprise brands alike, leading product, UX, and optimization initiatives from strategy through execution. My approach is simple: understand what customers need, identify what’s getting in their way, and make changes that create measurable impact.