Author: Kelly (KB) Bielfeldt

Google recently announced that it will soon be rolling out a new feature for Local Service Ads. Starting on October 20th, 2025, all existing Local

This post was originally published on August 4, 2021. It was substantially updated on April 29, 2025, with new information. If you’ve been paying any

If you’re a small business owner, chances are you’ve heard of Yelp. Today, Yelp is the third-largest local search engine behind Google and Apple Maps.

As pay-per-click (PPC) advertisers, we often find ourselves being approached by clients who want to know what their competition is doing. Are they bidding on

Being a pay-per-click advertiser sometimes feels like your hands are tied. You can only do so much to improve the efficiency and the quality of

The average position metric. True exact match type. Expanded text ads. Those are just a few of the things Google has sunsetted (their term for

If you read our first two blogs covering Excel, you should know the basic tips and tricks and how to clean up a spreadsheet to

Editor’s Note: This is the second of a series of tips and tricks in Excel that will help any and every PPC Advertiser. You can

It’s estimated that your typical online store loses about 75% of overall sales due to cart abandonment, and the number one cause of cart abandonment

Earlier this year, Google introduced a new beta that aims to improve the accuracy of your conversion measurement called enhanced conversions. It supplements your existing