Author: Joshua Zurawski

Despite the heavy shift towards automation in PPC, agencies remain necessary for providing unmatched value. Automation doesn’t mean “set and forget.” Google and Microsoft Ad

Even when starting new Google Ads campaigns, it is recommended to use smart bidding strategies unless there is a specific reason to run on manual

TL;DR: Paid search campaigns for service-based businesses succeed when you focus on lead quality and actionable data. Unlike e-commerce, where conversions are directly tied to

New Consumer Privacy Laws With the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) being in place for some time now,

What Are ACAs? One of the features available in Google Ads for responsive search ads is something called an automatically created asset (ACA). This feature

Product & Seller Ratings Having high Google product and seller ratings is paramount for building your credibility. A consumer is more likely to purchase your