Author: John Stanko

AI and automation have become deeply integrated into Google Merchant Center Next. Features like automatic data extraction, auto-updated pricing, and image enhancements through Product Studio

This is Part 2 of our three-part series on mastering product feed optimization in Google Merchant Center Next. In Part 1: Optimizing Google Shopping Listings

Google Merchant Center’s capabilities have evolved significantly since 2019. With the rollout of Google Merchant Center Next, the interface and tools for managing product data

If you’re an advertiser looking to manage your product listings on Google, you’ll want to get acquainted with the new Google Merchant Center interface, Google

In the ever-evolving world of digital marketing, tracking and measuring conversions is essential for understanding the effectiveness of your Google Ads campaigns. With Google’s newest

Google Ads is an excellent platform for businesses to reach potential customers and increase their online presence. However, creating an effective Google Ads Search campaign

Running a successful Google Ads account can be complicated and risky, but one of the most stressful aspects is reaching your KPIs across all of

Shopping on Bing has never been more beneficial than it is now. Microsoft is now introducing Microsoft Bing Rebates. You can now earn rebates when

Whether you are new to using the Google Display Network or a seasoned veteran in the pay-per-click (PPC) game, the utilization of Google’s Display Network

The latest addition to Google’s arsenal of digital marketing tools and features will be its new Ads Creative Studio. Not yet available to all advertisers,