I’m a senior account manager at JumpFly, the place I’ve called my home since 2016. I started my paid search career in 2005 after spending several years as a sportswriter. Previously, I managed paid search accounts at AT&T, Cox Media Group, BellSouth, YP and PersonalizationMall.com. While I have worked with both ecommerce and service-based companies, the bulk of my recent experience has been with clients in the medical field. There is really nothing more rewarding than helping clients improve their conversion rates and drive down their cost per lead, all while increasing their overall business. Knowing I can make such a positive impact on a client’s livelihood is what drives me every day.
Tracking conversions, analyzing performance metrics, and being able to optimize ad spend efficiently are important parts of pay-per-click (PPC) management. Tracking conversions for ecommerce businesses