Long-Tail Keywords: The Hidden Gem of SEM
In the ever-changing, complex world of Search Engine Marketing (SEM), it’s easy to get caught up in pursuing high-volume keywords. After all, they offer significant
Author: Charlotte St. Pierre
I am a Senior Account Specialist here at JumpFly and I've been fortunate to work here since 2007. I have a bachelor's degree in English and writing and enjoy the creative aspects of my job. Helping our clients succeed by writing compelling ads and applying best practices to their campaigns is the best thing about my job (besides the amazing people I work with, of course). With the wide variety of clients I've worked with throughout the years, I've learned so much about subjects I normally would have never encountered in my personal life. When not at work, I'm spending time with my wonderful family and friends, traveling, and enjoying the outdoors.
Red Light, Green Light – Navigating Google Ad Recommendations Safely
You’re in your Google Ads account and notice that the all-knowing Google has some suggestions for you to “improve” your performance and raise your Optiscore.
New Extensions & Integrating the Upgraded Extensions in Google
PPC advertising is a very competitive world, and companies are constantly trying to find a way to get a leg up on the competition. Using
Upgraded Extensions for Google Ads
If you’ve been creating extensions in your Google Ads account, you may have noticed some new options lately, called upgraded extensions. Google is currently in
Instant Gratification – When Cyber Monday is Every Day
You’ve got five minutes until your next meeting — what do you do? If you are like many people, you pull your phone out and
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