Google Chrome is definitely our browser of choice on the JumpFly Paid Social team not only because it’s highly compatible and super fast, but with Google Chrome extensions, you can turn a browser into so much more. Google Chrome extensions are programs that can be installed in order to change the browser’s functionality. Want to see how useful these can be? Here are our top 10 Chrome extensions that we are often found using for social media advertising. Add to Chrome, and enjoy!
- Facebook Pixel Helper
Every Facebook/Instagram advertiser needs this extension – signal is everything! Use it to verify your event codes are firing at the appropriate times so you can ensure your campaigns are sending the correct data back to Facebook to support machine learning. While it can be a bit buggy sometimes depending on a website’s configuration, it is an invaluable tool in the pixel troubleshooting process. The extension does know when you are logged into Facebook, so if you already have access to a specific website’s pixel, you will see some additional access-only information in the extension panel, as well. If the data you are seeing appears incorrect, it is always best to manually inspect the code. These extensions are perfect for a quick look, but manual reviews are always preferred.
From Meta: “The Facebook Pixel Helper works in the background to look for conversion or Facebook pixels and provide real time feedback on the implementation. A small number will appear on the Facebook Pixel Helper icon to indicate the number of pixel events. When clicked, a panel will expand to show a detailed overview of the page’s pixels, including warnings, errors and successes.”
- Pinterest Tag Helper
Very similar to the Facebook extensions, the Pinterest Tag Helper allows you to verify that event codes are firing at the appropriate times. It’s critical that your tag is properly set up and passing back the correct data. Use this for a quick data check, but Pinterest has acknowledged that they don’t do too much validation of event data on this extension, so always do a manual review, as well.
From Pinterest: “The extension not only helps make sure you are sending the correct, intended event data by showing the data that’s passed on a Pinterest Tag event, but it also helps you validate whether you are sending the correct Enhanced Match value on any given page of your website.”
- Snap Pixel Helper
Continuing down the line of platforms, the Snap Pixel helper also allows advertisers to verify, debug, and troubleshoot Snap Pixel implementations.
Snapchat offers a quick tutorial video on how to use this extension, and their business help center is useful for troubleshooting when you encounter error messages.
- Twitter Pixel Helper
You guessed it – we have another platform extension! This helps advertisers verify their Twitter website tag implementation.
From Twitter: “The Twitter Pixel Helper looks for website tag fires in the background and provides real time feedback on the implementation, with information such as which website tags were fired and possible implementation mistakes. The number on the extension icon indicates the number of website tag fires. When clicked, a panel expands to show details on the website tags found, as well as any implementation warnings.”
- TikTok Pixel Helper 2.0
Alright, this is the last platform-based extension! Just like the others, this can help you verify and troubleshoot your pixel installation by checking for errors and providing recommendations.
From TikTok: “With TikTok Pixel Helper 2.0, you can go deeper troubleshooting pixel installation with detailed diagnostics at pixel, event, and in some cases, parameter level implementation. Quickly solve common issues with direct access to relevant instruction guides.”
This tool is awesome to get a quick color reading from any point in your browser with the eyedropper tool. You can quickly adjust the color, if necessary, and paste the color code into your program of choice. We often use this when making Meta creation kit videos or collection ads, as well as Canva/Photoshop graphics.
Some additional features that make this extension great:
- Color Picker similar to Photoshop
- Webpage Color Analyzer
- CSS Gradient Generator
- Palette Viewer
- Color History
We write a lot of ad copy here at JumpFly, and on these social platforms, emojis are often a must! To make it quick and easy to grab an emoji for our ads, we love to utilize this extension. Just two clicks, and then paste to your destination of choice.
Loom makes recording your screen and camera super easy. We use this for team training as well as sharing various bugs we encounter across platforms to attempt troubleshooting. For clients, we’ve seen them utilize Loom to create videos for ads to show how their software or website works. Overall, this is just a great tool for screen recording and easy video sharing.
From Loom: “With Loom you can record your screen and instantly get a link to share with anyone. It’s the fastest and easiest way to screen capture and stay connected with your team. Whether you’re screen recording a product demo, giving feedback, or simply sharing your thoughts, Loom makes it simple to stay in the loop with async video.”
Even the best grammar pros need a little help now and then. From an advertising perspective, Grammarly is great for spell-checking and grammar-checking your ad copy. As you’re writing on any website, color-coded underlines show you where you can improve your writing.
From Grammarly: “With comprehensive feedback on spelling, grammar, punctuation, clarity, and writing style, Grammarly is more than just a proofreader. It’s a tool that helps you write with confidence, find the best words to express yourself, and communicate your ideas with ease.”
Last but not least, we’ve used RiteTag when we’re writing copy for hashtag-heavy platforms such as Instagram, Twitter, and TikTok. This extension makes it easy to get hashtag suggestions for images and text on any site.
RiteTag offers a quick tutorial video on how to use this extension, and their help center also offers a thorough walkthrough and can aid with troubleshooting, as well.
This list is by no means complete, but it’s a great place to start if you’re a paid social aficionado. Need more extension recommendations? Check out our other blogs: Top 8 SEO Chrome Extensions + 5 Bonus Life Hack Extensions and 12 Chrome Extensions for PPC.