How would you approach online marketing for a fax machine company in this day and age?
Marketing this business on social media would require a different approach than marketing it through paid search. But how do experts from both worlds collaborate to craft a winning strategy?
Join our moderator, Alex (PPC Specialist), as he explores three fictional business challenges with Chanthana, a Paid Social Account Manager, and John, from our Paid Search team. Together, they pitch, debate, and refine innovative marketing strategies – covering everything from audience targeting to conversion tactics, video consumption trends, and the role of tools like Google Lens in shopping.
Get expert insights, real-world takeaways, and a lively discussion – because great marketing doesn’t stop at 5 PM!
What Listeners Are Saying
“It’s like Shark Tank meets a strategy session—watching Chanthana and John pitch, defend, and adjust their ideas in real time is exactly how great marketing gets built. Smart, fun, and full of real-world insights.” – Stephanie Shaw
Transcript
Transcript – Pitch Perfect: Marketing Edition
Timestamped Key Highlights
00:00 – Welcome to Marketing After Hours
00:22 – Meet the Experts: Nikki & Jack’s PPC Journey
02:16 – From Print Plates to Paid Search Agility
05:30 – Early Paid Search Tactics & Bid Jamming Wars
11:10 – Manual Management, Ego Bidding & Yahoo Days
13:07 – The Rise of Smart Bidding, PMAX & AI Tools
19:52 – Shifting Client Expectations & Cross-Channel Complexity
24:55 – Outside Forces: Elections, Pandemics & Platform Limits
39:18 – What’s Next: AI Agents, Smart Glasses & the Future of Search
47:02 – Reflections, Google Exams & Final Takeaways
Where to Listen
Catch this episode of Marketing After Hours with JumpFly on your favorite podcast platform:
👉 Don’t forget to subscribe so you never miss an episode—and if you’re ready to take your marketing strategy to the next level, contact our team or explore more insights on the JumpFly blog.
Watch Quick Clips from the Episode
Webinar Leads ≠ Sales… Unless You Do This
