You buy your dream car. It’s gorgeous, and it cost a fortune. But it’s fickle and tends to need frequent maintenance. You’re not a mechanic. Would you do the repairs yourself, or would you take it to the professionals?
If you’re anything like me, you won’t risk your dream car – you’ll take it to the best shop in town. No matter how many YouTube videos you watch, you know you’ll never do it as well as a mechanic who works on these cars every single day.
The same scenario applies to your Amazon Advertising.
If you’re investing thousands or millions of dollars in your business, why wouldn’t you hire an agency that works with Amazon every single day to manage your advertising?
Not only is Amazon the fastest growing digital advertising platform, but it is also continually evolving. With the increased demand, Amazon is working to improve the experience and results for advertisers by constantly adding new advertising products and making adjustments to current ones.
Because of these constant changes, you have to be working in the platform daily in order to stay up to date. If you aren’t, your competitors who are will pass you up.
Not only are Amazon advertising agencies constantly in the platform, but they have access to Amazon representatives that keep them up to date and train them on new ad products. Those reps can also help troubleshoot problems related to Amazon, whether they deal with advertising or not. If you own a business that sells on Amazon, you know how valuable that troubleshooting is.
When advertising on a competitive platform like Amazon, differentiating yourself from your competition is crucial. Amazon Advertising agencies have the ability to get their clients into beta programs before they’re available to the general public. Leveraging a new Amazon ad product early can give you a competitive advantage that only agencies have access to.
Everyday there are thousands of new sellers on Amazon, and that trend shows no signs of slowing down. That means that performance metrics like cost per click and advertising cost of sale will only continue to increase.
Whether your daily budget is $100 or $100,000, if you are not working with an Amazon Advertising agency to manage your ads, there is a strong possibility that you are wasting ad dollars and losing sales every single day.