
Is Phrase Match Still Worth It?
Google match types are a constantly evolving part of Google Ads. Google has increasingly made […]
(because we all need a little knowledge boost sometimes)
The proverb ”you get what you give” is extremely important in the world of digital marketing. With the way that bidding algorithms run in platforms like Google Ads, Microsoft Advertising,…

Google match types are a constantly evolving part of Google Ads. Google has increasingly made […]

The bread and butter of Amazon Ads PPC has been keyword targeting, but recent trends […]

Microsoft is making a big change to how audiences are managed in Search and Shopping […]

LinkedIn has some of the most sophisticated B2B targeting available in today’s digital advertising landscape. […]

Business owners typically have a pretty well-developed ability to set goals and provide a shared […]

Broad Match + Smart Bidding = the Future of Google Ads Both Broad Match and […]

Running a successful Google Ads account can be complicated and risky, but one of the […]
The timeline for Google Universal Analytics (UA) is getting down to the wire. UA is […]

As everyone in the search engine optimization (SEO) space knows, the rules and best practices […]
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