Amazon & Marketplaces
Has Amazon Broad Match Become Too Broad? Part 2
As 2023 began, we noticed across most Amazon ad accounts running broad match keywords for
Shannon O'Connell
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
PPC
Dynamic Search Ads: Leveraging Automation for Targeted PPC Campaigns
Google Ads’ advertisers are always seeking simpler solutions for ad management while maintaining effectiveness. Traditional
Alex Patt
PPC
Long-Tail Keywords: The Hidden Gem of SEM
In the ever-changing, complex world of Search Engine Marketing (SEM), it’s easy to get caught
Charlotte St. Pierre
Amazon & Marketplaces
How To Gain Repeat Customers on Amazon
Repeat customers are more profitable every year they spend with a company across a wide
Jennifer Gebhart
Social
Decoding the Impact: How Today’s Social Media Trends Shape the Fate of Your Ads
I bet you’ve noticed how certain things, such as Taylor Swift’s surprise album drops, the
Erin Gauss
PPC
How to Setup Conversion Actions in GA4
In the ever-evolving world of digital marketing, tracking and measuring conversions is essential for understanding
John Stanko
Amazon & Marketplaces
The Next Evolution of Sponsored Product Campaigns, On and Off Amazon
Sponsored Product campaigns have long been the bread and butter of Amazon’s advertising platform. These
Shannon O'Connell
PPC
The Google Learning Phase: Be Patient & Results Will Come
POV: You just launched a new Google Ads campaign. You have the proper keywords, killer
Samantha Blunk
SEO
Interaction to Next Paint: The Future of the Core Web Vitals
Changes are on the horizon for Google’s Core Web Vitals (CWVs). For years, web developers
Jeffrey Bayram
