PPC
The Importance of Owning Your Own Google Ads Account
In the world of Google Advertising, some businesses manage their accounts internally, some outsource to
Tom Johnson
JumpFly Blog
Get Smart.
(because we all need a little knowledge boost sometimes)
Social
3 Meta Time-Saving Tips & Tricks for Holiday Campaign Planning
Can you believe it? Q4 is almost here again! If you advertise on Meta this
Kelsey Smigiel
PPC
Google Ads Makes Broad Match Default for Search Campaigns
In a significant shift for digital marketers, Google Ads has changed broad match to be
Morgan Livingston
PPC
Custom Goals in Google Ads
If you own or manage a Google Ads account that is tracking multiple primary conversion
Pat Knudsen
SEO
Using SEO KPIs and Diagnostic Data to Understand Organic Search Performance
In order to measure the effectiveness of your content for organic search, it is critical
Michael Delgado
Amazon & Marketplaces
Analyzing Amazon Advertising Analytics: Metrics that Matter
Logging into the Amazon Advertising console for the first time can be daunting. You’ll see
Jennifer Gebhart
PPC
Achieving Ad Precision with Google’s New Brand Controls
“Broad match is far too broad. These search terms don’t even relate to my keyword.”
Samantha Blunk
Amazon & Marketplaces
Budgeting for Amazon Ads: How to Allocate Your Marketing Dollars
Marketing budgets are a crucial part of any selling strategy, and Amazon is no exception.
Nick Pilcher
PPC
4 Steps to Driving High-Quality Leads with PPC Advertising
The path to purchase for lead generation in digital advertising is often complex and multifaceted.
Lisa Karalis
