As search habits and the way information is presented evolve, presenting valuable and accessible content matters more than ever. Organizing information so that it’s both

It seems like everyone these days is buzzing about AI Overviews. To get your brand cited in that coveted Google real estate is the new

It feels like AI Overviews are everywhere, but how do you get into them? Try these 8 tips and tricks to break into today’s top

If there is one constant in search engine optimization (SEO) and in all marketing channels, it’s change. Algorithms evolve, search intent shifts, and AI is

Influencers are altering search behavior and the way users discover content online. This trend is becoming increasingly apparent as a new generation of searchers utilizes

I’ve worked in digital marketing long enough to see one mistake over and over: treating paid and organic search like separate worlds in their own

Anyone looking in Google Search Console this week has seen a concerning trendline: dramatically decreased impressions starting around September 10, as seen below. But wait,

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Search engine optimization (SEO) is getting harder. Organic search clicks are decreasing for many sites across most industries, and businesses are concerned about the direction

The search landscape has never been static, but the past few years have seen an especially high amount of fluctuation. Google’s search engine result pages