Digital advertising is everywhere and anywhere. Companies are advertising on Google Ads to promote their products or services all over the world. There are a

If you are advertising on Google Ads, but not advertising on Microsoft Advertising, I’d love to know why. Based on my many years of running

Creative diversity in YouTube video ads is crucial for reaching and engaging a broad audience effectively. It involves incorporating varied cultural perspectives, storytelling methods, visual

What Is Customer Match All About? Customer Match is an advertising tool now offered by both Google and Microsoft Ads that allows you to leverage

Several weeks ago, Google Ads began restricting the number of country-level exclusions you could have in a single campaign. Starting on March 31, 2024, Google

In the ever-evolving world of digital marketing, staying ahead of the game can be challenging. Luckily, there is a wealth of information right at your

Over the past few years, I’ve gotten really into survival TV shows, but the one that stands out as my favorite is Alone. Now, it’s

In your Google Ads shopping and/or Performance Max campaigns, have you ever noticed that some of your products get lots of impressions and clicks while

In the ever-changing landscape of PPC, creating long-lasting partnerships with your clients can be a tough task to undertake. So, how do you show clients

AI tools are everywhere. There’s ChatGPT, Google Gemini, Poe, Perplexity, Midjourney, Dall-E, Stable Diffusion, Pika, and the list goes on. They can help you write