In our digital age, video content is king, and embracing video into your company’s advertising game plan isn’t just a smart move—it’s essential. With video,

Have you ever logged into your ads account and seen the red indicator “Limited by Budget” on your campaigns? You might think Google or Microsoft

New Consumer Privacy Laws With the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) being in place for some time now,

In a surprise twist that’s got the tech world (and privacy advocates) buzzing, Google has decided to scrap its plan to eliminate third-party cookies from

On July 22nd, Google made the announcement that they are retracting their initiative to deprecate third-party cookies. Google is instead opting to give users the

The one constant about Google Ads is that things are always changing. Every once in a while (always), Google likes to introduce a little chaos

If you’ve spent any time tooling around the Google Ads platform, you’ll understand when I say that Google Search Ads center around themes. They have

Navigating the ever-changing terrain of paid search marketing (PPC) requires both relentless innovation and precise strategy. Enter Gemini, Google’s cutting-edge AI, equipped to elevate your

As technology evolves, so does how consumers search for information online. One of the most significant shifts in recent years is the rise of voice

While they sound similar, Google Ads ad rank and ad strength are two different metrics that serve two different purposes. Below, we’ll dive into what