How to Answer the “Man in the Chair” Today If you’ve worked in marketing for any length of time, you’ve probably run across that skeptical

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This post was originally published on August 4, 2021. It was substantially updated on April 29, 2025, with new information. If you’ve been paying any

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For some businesses, limiting your ads to the right target audience can help to improve your accounts’ efficiency. One of the most underutilized tools is