Visual search just got a lot more shoppable. Google has expanded its Shopping ad capabilities into Google Lens, enabling advertisers to reach users at the

Feed management is like meal prep for your digital dinner party. You wouldn’t invite guests over and start cooking without a plan – digging through

TL;DR The Channel Performance report for Performance Max campaigns in Google Ads gives advertisers clear, actionable insights into how their ads perform across Search, Shopping,

I had the incredible opportunity to attend Google Marketing Live at the invitation of Ginny Marvin (@AdsLiaison), the Ads Product Liaison at Google Ads. I

In any Microsoft ad campaign, several elements are necessary for a campaign to perform well. On the most basic level, good keywords, headlines, descriptions and/or

AI and automation have become deeply integrated into Google Merchant Center Next. Features like automatic data extraction, auto-updated pricing, and image enhancements through Product Studio

When it comes to running effective paid Search campaigns in Google Ads and Microsoft Advertising, keyword research and planning are the first and most crucial

This is Part 2 of our three-part series on mastering product feed optimization in Google Merchant Center Next. In Part 1: Optimizing Google Shopping Listings