Let’s explore how marketers use neuroscience to understand consumer behavior better and improve their marketing strategies. What Is Neuromarketing? In the intricate dance of commerce,

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As I sit down to tackle my workload, I can’t help but reach for my trusty pair of headphones or ask Google to start my

Discovery Ads are a powerful tool for helping advertisers promote the right products to the right people at the right time as they scroll through

Since joining JumpFly in 2008, I have had the privilege of witnessing firsthand the evolution of the digital marketing landscape. Over the years, I have

If you are like me, new things are nice. Well, we are all in luck. Google Ads has introduced a really nice feature that allows

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ROAS, or return on ad spend, is a metric that measures how much revenue you generate for every dollar you spend on advertising. It is

As pay-per-click (PPC) advertisers, we often find ourselves being approached by clients who want to know what their competition is doing. Are they bidding on

Over the past two months, I’ve been deep diving into broad match campaigns with Smart Bidding in Google Ads to see how they perform. I’ve