TL;DR: Paid search campaigns for service-based businesses succeed when you focus on lead quality and actionable data. Unlike e-commerce, where conversions are directly tied to

TL;DR: As automation and AI evolve in Google Ads (especially in campaigns like Performance Max and AI Max for Search), staying in control of where

My career in PPC began nearly eight years ago, and while I’ve learned a great deal and grown in my role, there are definitely a

TL;DR:Google Ads AI Max is a new upgrade for Search campaigns that should be out to all accounts by the beginning of Q3. It uses

TL;DR: Google’s latest update to Performance Max campaigns gives advertisers visibility into which search terms trigger their ads and allows campaign-level negative keywords for the

Visual search just got a lot more shoppable. Google has expanded its Shopping ad capabilities into Google Lens, enabling advertisers to reach users at the

Feed management is like meal prep for your digital dinner party. You wouldn’t invite guests over and start cooking without a plan – digging through

TL;DR The Channel Performance report for Performance Max campaigns in Google Ads gives advertisers clear, actionable insights into how their ads perform across Search, Shopping,

I had the incredible opportunity to attend Google Marketing Live at the invitation of Ginny Marvin (@AdsLiaison), the Ads Product Liaison at Google Ads. I