Managing budgets on Google Ads doesn’t have to be stressful. There are many features available that can help you manage your budgets, find opportunities to

Google Ads keeps leaning harder into automation, and it’s not slowing down. That’s not necessarily a bad thing! AI Max for Search and Performance Max

Google recently announced that it will soon be rolling out a new feature for Local Service Ads. Starting on October 20th, 2025, all existing Local

As digital marketing gets more automated, it’s becoming increasingly important that advertisers feed their advertising platforms with the most accurate data possible. Why Tracking Calls

TL:DR: Ads are starting to appear in Google’s AI Overviews/AI Mode and Microsoft Copilot, but only if your existing campaigns are optimized. Google requires Search,

TL;DR: Seasonal trends in PPC are predictable—plan ahead to maximize results and avoid wasted spend. Use historical data, Google Trends, and analytics to identify peak

TL;DR: To get the best results from your pay-per-click (PPC) agency, you need more than a budget. In today’s evolving search landscape, where AI and

TL;DR: Paid search campaigns for service-based businesses succeed when you focus on lead quality and actionable data. Unlike e-commerce, where conversions are directly tied to

TL;DR: As automation and AI evolve in Google Ads (especially in campaigns like Performance Max and AI Max for Search), staying in control of where

My career in PPC began nearly eight years ago, and while I’ve learned a great deal and grown in my role, there are definitely a