I had the incredible opportunity to attend Google Marketing Live at the invitation of Ginny Marvin (@AdsLiaison), the Ads Product Liaison at Google Ads. I

In any Microsoft ad campaign, several elements are necessary for a campaign to perform well. On the most basic level, good keywords, headlines, descriptions and/or

AI and automation have become deeply integrated into Google Merchant Center Next. Features like automatic data extraction, auto-updated pricing, and image enhancements through Product Studio

When it comes to running effective paid Search campaigns in Google Ads and Microsoft Advertising, keyword research and planning are the first and most crucial

This is Part 2 of our three-part series on mastering product feed optimization in Google Merchant Center Next. In Part 1: Optimizing Google Shopping Listings

How to Answer the “Man in the Chair” Today If you’ve worked in marketing for any length of time, you’ve probably run across that skeptical

Google Merchant Center’s capabilities have evolved significantly since 2019. With the rollout of Google Merchant Center Next, the interface and tools for managing product data

When additional external costs, like tariffs, enter the social and professional atmosphere as intensely as they have in the past couple of months, and there