Why Understanding Campaign Types Matters Google Ads offers multiple campaign types, each serving a different purpose in a business’s advertising efforts. A common mistake that

Good PPC doesn’t stop at “more leads.” If your sales team is drowning in junk, your Cost-Per-Acquisition (CPA) looks fine on paper while revenue stalls

Fantasy Sports, particularly Fantasy Football, has become one of the most popular activities among sports fans. 53 million US adults played fantasy sports from May

Regional service provider companies, like HVAC, plumbers, pest control, landscapers, etc., with multiple service areas, shifting seasonal demand, and competition from other local brands, can

Generative AI (GenAI) has quickly moved from a buzzword to an everyday marketing reality. What once took weeks of designing, filming, or drafting can now

As Google Ads has evolved, video ads have become increasingly important for reaching new customers. The use of YouTube and other short-form video content platforms

Managing budgets on Google Ads doesn’t have to be stressful. There are many features available that can help you manage your budgets, find opportunities to

Google Ads keeps leaning harder into automation, and it’s not slowing down. That’s not necessarily a bad thing! AI Max for Search and Performance Max

Google recently announced that it will soon be rolling out a new feature for Local Service Ads. Starting on October 20th, 2025, all existing Local

As digital marketing gets more automated, it’s becoming increasingly important that advertisers feed their advertising platforms with the most accurate data possible. Why Tracking Calls