The conversation around AI in paid Search has shifted. It’s no longer about whether you’re using these tools; it’s about how much control you’re willing

A Tactical Breakdown of Bridging the Gap Between Data and Reality In the current digital advertising landscape, a “gate” has opened. We have moved past

I’ve been on hundreds of new client calls over my almost 21 years managing paid advertising accounts at JumpFly, and many times I can tell

Even when starting new Google Ads campaigns, it is recommended to use smart bidding strategies unless there is a specific reason to run on manual

Today, Google accounts (Gmail, Google Workspace, etc.) are interconnected with so many different services, making the security of any given account more important than ever.

AI gets a lot of credit right now for being fast, smart, and endlessly capable, especially when it comes to writing. I’ve heard the same

Onboarding a new client is one of my favorite parts of the job. It’s an opportunity to not only build a personal connection but to

As digital marketing continues to evolve and place a heavy reliance on Artificial Intelligence (AI), more and more agencies have arisen. Now more than ever,

When someone clicks your ad, fills out a form, or picks up the phone, that’s often just the start. Maybe the real sale happens later

In the AI-driven landscape of our current digital advertising environment, maintaining clean and efficient Google Ads accounts has become even more important than ever. As