This post was originally published on August 4, 2021. It was substantially updated on April 29, 2025, with new information. If you’ve been paying any

In the world of digital marketing, PPC (pay-per-click) and SEO (search engine optimization) sometimes operate in separate silos. However, their shared goal is clear: to

If you’ve been in the paid search game since Ask Jeeves, or when people would ask, “what is PPC?”, you know that Google loves to

In the fast-paced field of digital advertising, staying on top of campaign performance can feel like a full-time job. Every day, advertisers are faced with

Google Ads accounts have been hijacked for as long as I’ve been managing them (23+ years!), and cybercriminals use a lot of different ways to

For some businesses, limiting your ads to the right target audience can help to improve your accounts’ efficiency. One of the most underutilized tools is

Did you know that advertising dates back to 3000 B.C.? Evidence from Egypt shows that most ancient advertisements consisted of papyrus scrolls or inscriptions on

Google Ads can be a game-changer for reaching new customers and boosting sales, but success isn’t just about throwing together a catchy headline and hoping

Accurate geographical targeting is critical to the success of any Google Ads campaign. Putting your ad in front of the eyes of people who are

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