How to Answer the “Man in the Chair” Today If you’ve worked in marketing for any length of time, you’ve probably run across that skeptical

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When additional external costs, like tariffs, enter the social and professional atmosphere as intensely as they have in the past couple of months, and there

This post was originally published on August 4, 2021. It was substantially updated on April 29, 2025, with new information. If you’ve been paying any

In the world of digital marketing, PPC (pay-per-click) and SEO (search engine optimization) sometimes operate in separate silos. However, their shared goal is clear: to

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Google Ads accounts have been hijacked for as long as I’ve been managing them (23+ years!), and cybercriminals use a lot of different ways to

For some businesses, limiting your ads to the right target audience can help to improve your accounts’ efficiency. One of the most underutilized tools is

Did you know that advertising dates back to 3000 B.C.? Evidence from Egypt shows that most ancient advertisements consisted of papyrus scrolls or inscriptions on