
3 Tips for Better Visuals in Looker Studio for PPC Practitioners
Google Looker Studio is a useful data reporting sandbox you can use to connect to Google Ads and present data in new and interesting ways.

Google Looker Studio is a useful data reporting sandbox you can use to connect to Google Ads and present data in new and interesting ways.

If you feel that your eCommerce growth has stalled, know that you are not alone. At some point, almost every eCommerce brand hits a plateau

Picture your best salesperson cloned, working every search result, available at 3 am on a Tuesday. No commissions. No bad days. That’s roughly what Google

Google recently announced that it would be rolling out a new feature for Local Service Ads. It will be another in a recent string of

The proverb ”you get what you give” is extremely important in the world of digital marketing. With the way that bidding algorithms run in platforms

Despite the path of automation and signals that Google is walking down, it’s still mostly an intent-driven platform. It’s why search campaigns remain the standard

AI-generated creative is already changing how advertisers approach visual production. With Google’s Gemini platform rolling out deeper integrations across Google Ads, its built-in image generation

When Keywords Ruled PPC If you’ve been in PPC as long as I have (nearly 20 years, but who’s counting?), you remember when everything in

OpenAI announced in January 2026 that ads would begin appearing in ChatGPT. This is a big deal. The company that changed how millions of people

TL;DR: Paid Search didn’t technically get worse. Google Ads and Microsoft Advertising now judge performance based on whether clicks can reliably turn into outcomes. That
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