When the Amazon Attribution program was first launched in 2019, it was available only as a beta to Amazon vendors and brand-registered sellers. Today, access has

There are currently more than 200 million people subscribed to Amazon Prime (according to a 2024 report by Statista). While there are many benefits to

Home improvement has always been one of the strongest industries, but in today’s digital landscape, the way consumers shop for tools, materials, and home renovation

Everyone who has worked in PPC marketing has hit the point of keyword research where their mind goes blank, and they can’t think of more

AI tools have reshaped how most things are done in the blink of an eye. We are seeing AI used in medical screenings, car purchases,

Amazon’s Multi-Channel Fulfillment (MCF) program is a third-party logistics solution intended for businesses that want to scale their operations without increasing their fixed costs. This

In an era where online reviews can make or break a product, the Federal Trade Commission (FTC) has announced it will take action to protect

Amazon has unveiled a new budget feature to help utilize unspent daily Sponsored Products campaign budgets. This can be done at the portfolio level and

There are over 20 reports available in the Amazon Advertising console. While each report has its own unique value when analyzing your campaign performance, here

As the e-commerce advertising environment evolves, so too must our advertising strategies. You don’t want to be caught falling behind with an outdated strategy. The