Amazon’s annual shopping event returned this July with a major twist: Prime Day 2025 spanned four days – July 8th to 11th – doubling its

A Major Shift in Amazon Advertising Amazon is reshaping the landscape of performance advertising once again. Traditionally, Sponsored Product (SP) ads have only shown up

A common concern among clients is how to improve their best seller ranking (BSR) for specific products. BSR is a ranking of products in every

Using Amazon’s Fulfillment by Amazon (FBA) program is a popular way to get started selling products on the marketplace. Sellers who use FBA have a

Once again, Amazon’s Prime Day is shaping up to be one of Amazon’s biggest sales events. However, with rising competition and increasingly savvy shoppers, success

Amazon seems fixated on giving certain areas of its site a social media feel. The e-commerce platform also wants to capitalize on influencer marketing, which

We all check the reviews of a product we’re shopping for online. As consumers, we’ve become accustomed to taking the thoughts and opinions of strangers

When the Amazon Attribution program was first launched in 2019, it was available only as a beta to Amazon vendors and brand-registered sellers. Today, access has

There are currently more than 200 million people subscribed to Amazon Prime (according to a 2024 report by Statista). While there are many benefits to