Author: Zora Flugel

I am an Account Specialist at JumpFly where I support Account Managers by keeping an eye on the nitty gritty details of accounts. This includes building out PPC ad campaigns and making sure that ads are running correctly. I graduated from Colorado College in 2017 with a degree in Quantitative Sociology—where I found my love for data and analytics. I learned how to ethically quantify human behavior and craft surveys to gather good data. My love for data ultimately led me to the world of Digital Marketing—it’s fascinating being able to see the real-time effects of the work that I put into a campaign and then being able to tweak it to optimize performance based on the data that comes in. Outside of work you can find me hanging out with my Fancy Rats, playing board games, doing arts & crafts, or listening to Phish.

Can AI Really Write Your Ad Copy? I Compared 5 Chatbots to Find Out

AI gets a lot of credit right now for being fast, smart, and endlessly capable, especially when it comes to writing. I’ve heard the same

Cooking Up Better Shopping Ads: The Recipe Starts with Feed Management

Feed management is like meal prep for your digital dinner party. You wouldn’t invite guests over and start cooking without a plan – digging through

Demystifying Broad Match: The Wise Net’s Catch & Leveraging Smart Bidding in the Sea of Search

Over the past few years, I’ve gotten really into survival TV shows, but the one that stands out as my favorite is Alone. Now, it’s

Google Merchant Center & Manual Product Updates

Google Merchant Center (GMC) and the quality of the product data in your feed are so important to how well Shopping campaigns can do. Both