Author: Nick Pilcher

Amazon advertising has become more competitive and expensive. Measuring success solely through campaign returns like Advertising Cost of Sales (ACoS) no longer gives the full

Shoppers today expect more than just great products; they expect fast, free shipping, a frictionless checkout experience, and responsive customer support. For small to mid-size

A Major Shift in Amazon Advertising Amazon is reshaping the landscape of performance advertising once again. Traditionally, Sponsored Product (SP) ads have only shown up

Once again, Amazon’s Prime Day is shaping up to be one of Amazon’s biggest sales events. However, with rising competition and increasingly savvy shoppers, success

Home improvement has always been one of the strongest industries, but in today’s digital landscape, the way consumers shop for tools, materials, and home renovation

In an era where online reviews can make or break a product, the Federal Trade Commission (FTC) has announced it will take action to protect

Last week in Seattle, JumpFly had the incredible opportunity to attend Amazon’s flagship event, Amazon Accelerate, and we are thrilled to share the groundbreaking announcements

Marketing budgets are a crucial part of any selling strategy, and Amazon is no exception. With the ever-evolving marketplace and competitive landscape, a well-planned budget

Amazon Advertising is a complex and important piece of selling on Amazon.com. While Amazon PPC is great for boosting sales and promoting growth, several mistakes

In the ever-evolving world of online marketplaces, managing your advertising campaigns effectively has quickly become one of the most crucial pieces of the e-commerce puzzle.