Author: Lauren Hartman

I am an SEO Account Manager at JumpFly. I started in SEO back in 2012, when Google Algorithm Updates were still being named after animals. I was looking for something that would blend my love of data analysis with writing skills and technical curiosity, and SEO fit the bill perfectly. I love the way SEO involves problem-solving in several different directions at once, and how it crosses over so many different knowledge domains. My favorite part of working on SEO with clients is being able to build improvement that lasts - much like brand recognition, good SEO work doesn't disappear the second you turn off the ads.