Running pay-per-click (PPC) ads and optimizing for organic search with search engine optimization (SEO) at the same time produces more clickthrough and...

Google’s core web vitals, which focus on site speed, will become organic ranking signals in two short months. Will your site’s search engine optimization be...

Spoiler alert: It doesn't. Because this myth is so persistent in some circles, let's look at the reasons why Alexa Rank does not impact or measure the...

Although some use the word “indexation” to indicate any aspect of technical search engine optimization (SEO), indexation is only part of the picture. Before...

Surely spending more on Google Ads will get you better placement in organic search also, right? That’s the claim that one Google sales representative...

Optimizing content for search engine optimization (SEO) seems simple enough -- write a bit of copy and sprinkle in some keywords. That should take about five...