It’s a common question with an uncommon answer. Search engine optimization (SEO) combines elements of marketing, writing, press relations, and web development into one digital discipline that drives between 15 and 50% of most business’ daily [...]
SEO: 5 Reasons to Stop Obsessing about Rankings You want more of something – leads or revenue – and you know search engine optimization (SEO) is a great way to get it. Naturally, you want to [...]
In the struggle between search engine optimization (SEO) and usability, where do you draw the line? SEO drives people to your site, but usability converts them when they get there. You need the traffic from SEO [...]
Keyword research is the foundation of search marketing, both on the search engine optimization (SEO) and pay per click (PPC) sides of the house. What we do with the keywords varies significantly, but devotees of both [...]
Several times a year, Google updates multiple factors in its primary organic search algorithm and releases them in a package that they call a Broad Core Algorithm Update. These updates differ from the smaller algorithm updates [...]
Many of us remember the lovable stickler Bert – Ernie’s long-suffering roommate and friend of pigeons – from our childhood years watching Sesame Street. Several days ago, Google introduced a different, algorithmic BERT. Also a stickler, [...]
SEO requires a lot of tools to cover a lot of different roles. In a single day you might analyze highly technical development work, create a new article from thin air, and conduct a competitive analysis [...]
Google Search Console, a critical tool in your SEO arsenal, can be tricky to set up. However, since it’s the only valid source of Google keyword referral data, making data-based decisions in your SEO program requires [...]
Search engine optimization is based on two concepts: relevance and authority. Without great content, your site will possess neither the relevance nor the authority required to rank well in organic search. Words are everything online. Websites [...]
