Author: Jill Kocher Brown

I'm the Director of SEO at JumpFly. In the 19 years I've been in the SEO business, I've worked with Fortune 100 companies and small businesses alike. I headed up the SEO practice at consulting firms like IBM and ResourceAmmirati. But I've also been the client – when I was the SEO manager at Groupon and the webmaster at Intel – so I know what it's like to try to implement. My mantra is: "No decisions without data!" That’s the key to improving SEO performance and accountability. Let's talk about what JumpFly SEO and I can do for you.

Don’t Get Scammed by an SEO Agency: 9 Red Flags to Watch For

Sometimes the SEO industry makes me so mad. I speak with prospects and clients every day who have had a terrible experience with a search

Why AI-Generated Content Has a Short SEO Shelf Life

The writing is on the wall for the efficacy of AI-generated content for search engine optimization (SEO) benefit. Google’s quality rating team has been instructed

You Don’t Own Your Search Results

You log in to check your rankings and discover the worst. Overnight rankings have shifted, and you’ve lost the top rankings in Google for your

7 Technical Issues that Kill SEO and How to Spot Them

Without strong technical optimization, the rest of your search engine optimization (SEO) is worthless. Unless search bots can crawl and index your site, they can’t

Why Link Building Is a Waste of Resources

The days when you can buy links and expect them to drive lasting search engine optimization (SEO) value are long over. Google is too good

9 Signs You Are Writing Crummy SEO Content

The phrase “SEO content” can be construed as an insult. It calls to mind a series of poor writing choices that result in content that

Google’s March Algorithm Updates Have Come in (and Will Go out?) Like a Lion

Google shook the search engine optimization (SEO) world with a pair of algorithm updates this week — the March 2024 Core and Spam Updates. Launched

How Does Duplicate Content Affect SEO?

Duplicate content can impact your rankings negatively, but not in the way you might think. Can I use content from other sources? Is there a

4 Ways To Remove Indexed Content & 3 That Don’t Work

Sometimes you don’t want content to display in search results … but how do you get rid of it? Learn which four methods of removing

4 SEO Trends in 2022 to Renew Your Focus on in 2023

‘Tis the season to peer into our crystal balls and extend what we know about Google and search engine optimization (SEO) in 2022 into 2023.