Jill Kocher Brown

About Jill Kocher Brown

I'm the Director of SEO at JumpFly. In the nearly 15 years I've been in the SEO business, I've worked with Fortune 100 companies and small businesses alike. I headed up the SEO practice at consulting firms like IBM and ResourceAmmirati. But I've also been the client – when I was the SEO manager at Groupon and the webmaster at Intel – so I know what it's like to try to implement. My mantra is: "No decisions without data!" That’s the key to improving SEO performance and accountability. SEO is my passion: I married an SEO director, I write a weekly SEO column at PracticalEcommerce.com, and I edit SEO books. Let's talk about what JumpFly SEO and I can do for you.

How Does SEO Work?

It’s a common question with an uncommon answer. Search engine optimization (SEO) combines elements of marketing, writing, press relations, and web development into one digital discipline that drives between 15 and 50% of most business’ daily [...]

By |2019-12-02T13:39:34+00:00December 3rd, 2019|SEO|

Content Truly Is King in SEO

Search engine optimization is based on two concepts: relevance and authority. Without great content, your site will possess neither the relevance nor the authority required to rank well in organic search. Words are everything online. Websites [...]

By |2019-10-08T21:20:05+00:00October 8th, 2019|SEO|