Author: Jennifer Gebhart

Whether you’re just getting started with pay-per-click (PPC) advertising on Amazon or you’ve been using the platform for a while, one thing is for certain:

When it comes to the different types of campaigns currently available in Amazon Ads, Sponsored Product ads are almost always where the bulk of ad-generated

Congratulations! You’ve started selling on Amazon, and you’re gaining sales momentum and reviews. Whether you’re a direct Amazon vendor (through Vendor Central) or an FBA/FBM

Have you heard people talking about their LTV or CLV and wondered what they were talking about? The good news is, they’re the same thing!

It’s no secret that Amazon continues to climb in popularity with shoppers. When it comes to convenience, the wide selection of products, and the benefits