Author: Dain Ferrero

Incrementality testing can sound like something reserved for large brands with big budgets, specialized agencies, and in-house data science teams. Search “incrementality testing,” and you’ll

The proverb ”you get what you give” is extremely important in the world of digital marketing. With the way that bidding algorithms run in platforms

As digital marketing gets more automated, it’s becoming increasingly important that advertisers feed their advertising platforms with the most accurate data possible. Why Tracking Calls

Accurate geographical targeting is critical to the success of any Google Ads campaign. Putting your ad in front of the eyes of people who are

Several weeks ago, Google Ads began restricting the number of country-level exclusions you could have in a single campaign. Starting on March 31, 2024, Google

Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance Max campaigns have become a valuable tool

The question was posed: Does having a Google My Business (GMB) account help Google Ads pay-per-click (PPC) performance? I researched this quite a bit and

Tracking conversions, analyzing performance metrics, and being able to optimize ad spend efficiently are important parts of pay-per-click (PPC) management. Tracking conversions for ecommerce businesses

Google Ads has announced that it is expanding the close variants feature – which maps together words with the same meaning – to phrase match