Election Cycles and Meta: What Advertisers Should Know
Advertisers, mark your calendars; election season is here. That means it’s time to brace for the impact of increased auction presence leading up to election
Advertisers, mark your calendars; election season is here. That means it’s time to brace for the impact of increased auction presence leading up to election
TL;DR Google can demote a site’s rankings for using AI-generated content that violates Google’s Spam Guidelines. Using AI to create content for your website is
This post was originally published in April 2025 and significantly updated in September 2026 and October 2026. The writing is on the wall for the
Websites usually have plenty of room for improvement. Ideas like rewriting the headline, shortening the form, adding trust signals, or redesigning the page are all
Getting started with advertising on Amazon can be intimidating for new sellers. They have already gone through the process of setting up their account and
If you managed Google Ads 10 years ago, paid search looked like a very different profession. Paid search managers used to spend hours building tightly
How is AI changing the world of traditional search? There are a multitude of ways to answer that question, but one of the most important
SEOs have been talking about dwell time since 2011, when Bing Senior Project Manager Duane Forrester first acknowledged that it can play a role in
Microsoft put a 90-day feed-first shopping playbook on the table, TikTok doubled AI video length and references inside Symphony, and OpenAI shipped both a ChatGPT
I’ve been managing Google Ads since 2006, which means I’ve spent that long watching Google introduce new features, change features, rename them, and occasionally make
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