Amazon seems fixated on giving certain areas of its site a social media feel. The e-commerce platform also wants to capitalize on influencer marketing, which is huge today. Amazon Live helps it accomplish both of those goals simultaneously.
Like other social media platforms, shoppers can identify influencers with similar interests and follow them to discover new brands and products related to those interests. Shoppers can find their way to these livestreams by navigating the top menu on Amazon’s homepage.
Once there, shoppers can scroll through and look for influencers (or featured creators, as Amazon calls them) who have similar interests or promote products that might interest them for upcoming holidays or events.
As you can see above, the products being discussed in the livestream are linked at the bottom, allowing shoppers to click directly to those product detail pages to make a purchase. Also, people can follow the featured creator, so when shoppers log onto Amazon, their content is easier to find, similar to other social media platforms such as Instagram.
One of the biggest advantages that shoppers can take advantage of with these livestreams is the ability to interact with the featured creator in the comment section. Everyone knows one of the struggles of shopping online is not being able to hold the product and see what it’s like in person, and there aren’t store employees walking around who are ready to answer any questions.
With Amazon Live, shoppers can ask questions about the product and get immediate answers. This can help avoid possible returns and make sure that the shopper can find the product that best fits what they are looking for. It also helps the featured creator identify what their audience is looking for, which makes planning for future streams easier.
Another cool thing that these featured creators can do in addition to showing off products and brands they like is treat the stream like a tutorial and show shoppers how to use these products so the shopper can get the most out of them.
Featured creators also have their own storefronts. This not only helps shoppers find other products they might be interested in but also helps them determine which featured creators are pushing products that they could use.
Shoppers can watch previous livestreams and videos to learn more about the products featured to help them make a decision, and they can also just scroll through the products that the featured creator has selected to show on their page.
Amazon’s website isn’t the only place where these streams can be found. These livestreams are available to be watched on Prime Video and Freevee on a TV or smart device as well.
Amazon Live helps Amazon continue to make strides in its efforts to add a social media feel to its site. These livestreams help shoppers find products they might be interested in and show them how to best use those products, demonstrating the quality, highlighting key features, and answering their questions in real time.
