About Nikki Kuhlman

This author has not yet filled in any details.
So far Nikki Kuhlman has created 99 blog entries.

Google AdWords Extensions Best Practices

AdWords ad extensions are a great way to add character to your ads, as well as taking up more real estate. There are a lot of them now, and it helps to know what some of [...]

By | January 22nd, 2018|PPC Advertising|

Webinar: Does it Make Sense to Bid on Your Brand?

When does it make sense to bid on your brand? Search marketers argue about this all the time—but they never give you a definitive answer. Do you always bid? Should you rely on your organic rankings? [...]

By | November 17th, 2017|PPC Advertising|

Expanded Text Ads in Google AdWords

in 2016, Google made a huge announcement and introduced Expanded Text Ads to AdWords advertisers. Expanded Text Ads (ETAs) are a really big deal, literally. These new ad formats increase the amount of advertising real estate [...]

By | January 9th, 2017|PPC Advertising|

Mobile and Paid Search – Why it’s a Big Deal

Our Google AdWords reps came to visit us recently, and they brought along a mobile expert. She spoke to us for two hours about the importance of mobile to our clients businesses and shared some very eye-opening [...]

By | August 1st, 2016|PPC Advertising|

Five Common Paid Search Mistakes

We’ve had prospective clients come to us and say something like, ‘I’ve tried PPC before and it didn’t work at all. I spent a lot of money, really fast and got nothing out of it, but [...]

By | June 13th, 2016|PPC Advertising|

The Importance of Feed Management for Google Shopping

I’ve been to Google three times for Shopping campaign training, and at least half the time is spent on optimizing the feed. The reason behind that it because, as a Googler (who I will not mention [...]

By | January 25th, 2016|PPC Advertising|

Bing Shopping Campaigns Out of Beta

Back in April, the Bing Ads team announced their new Bing Shopping Campaigns beta. And after four short months, on August 6th, Bing Shopping campaigns launched to all US Bing Ads customers. This new campaign type [...]

By | August 18th, 2015|PPC Advertising|

Bing Ads Network Device Targeting Changes

Yahoo! Advertising recently announced that the Bing Ads platform will be changing in September in order to “simplify the ad buying process across devices.” What does this mean for advertisers on Yahoo! and Bing? While this [...]

By | September 22nd, 2014|PPC Advertising|

Tablet-Friendly Websites and PPC Advertising

My husband was trying to buy Blue Man Group tickets recently from his iPad. Blue Man Group uses Ticketmaster for processing and buying the tickets, but Ticketmaster requires Flash to pick the seats he wanted. After [...]

By | May 20th, 2014|PPC Advertising|

Google Enhanced Campaigns Device Targeting

On Thursday, February 21st, Google completed their second Webcast in the Enhanced Campaign Series, called “Device Bid Adjustments and Smarter Mobile Ads.” Andy Miller, Google's Head of Mobile Search Sales and Strategy and one of the [...]

By | February 21st, 2013|PPC Advertising|