The process of search engine optimization (SEO) is often oversimplified as “writing words on a page to rank better on Google.” However, a robust SEO

Google is constantly evolving to find the best ways to answer searchers’ queries. The search engine has come a long way from the standard 10

A website redesign can be a major change factor in the lifecycle of a website — a time when organic search performance can either surge

In late August, Google rolled out a new search update called the “helpful content update.” Per Google, this update is meant to “tackle content that

The importance of page speed should come as no surprise to anyone, as Google has taken it into consideration since 2010, and by July 2018

Emojis impacting your website’s performance is kind of a crazy concept to even be considering in our modern age of technical SEO strategery. Not long

Short answer: Do the right things right. That’s Google’s frustrating advice for how to recover from a broad core update in a nutshell, but what

What Is a Featured Snippet? In organic search, Google’s featured snippets occupy one of the most prominent places in the search engine results pages (SERPs).

It’s no secret that the pandemic has affected the way consumers shop, both in-person and online. The Census Bureau’s Annual Retail Trade Survey (ARTS), which

“Keyword cannibalization” certainly sounds like a terrifying term, but what exactly does it mean for words to eat each other? Well, the term isn’t literal,