Short answer: Do the right things right. That’s Google’s frustrating advice for how to recover from a broad core update in a nutshell, but what

What Is a Featured Snippet? In organic search, Google’s featured snippets occupy one of the most prominent places in the search engine results pages (SERPs).

It’s no secret that the pandemic has affected the way consumers shop, both in-person and online. The Census Bureau’s Annual Retail Trade Survey (ARTS), which

“Keyword cannibalization” certainly sounds like a terrifying term, but what exactly does it mean for words to eat each other? Well, the term isn’t literal,

Google’s Chrome browser is made even more flexible with the addition of extensions that perform handy tasks. While there are thousands of extensions available, these

Sometimes running a strong SEO program is as much about knowing what not to do as it is about knowing what to do. But look

At its core, on-site search engine optimization (SEO) is all about researching relevant keywords and integrating them into your website. For a hamburger shop in

Searchers are like parachuters. They enter a search query in Google or some other search engine and parachute into the middle of your website, potentially

A common question that many search engine optimization (SEO) strategists are asked is, “How long until the SEO strategy takes off?” The short answer is,

A robust search engine optimization (SEO) plan has the power to generate traffic and conversions to your website as you climb up in the search