The Search Engine Marketing (SEM) and Pay Per Click (PPC) space is a complex world of intricate moving parts, and with so many figurative buttons

Google Ads introduced Performance Max campaigns two years ago (November 2021), replacing Smart Shopping campaigns. Since then, Performance Max campaigns have become a valuable tool

Google Ads made a lot of changes in 2023. With new campaign types, Broad Match keyword mapping becoming more refined, and the switch to Google

Attribution – we’ve all heard it, and yet, sometimes, forget the importance of it. Especially when playing in the Google Ads and Microsoft Ads playgrounds,

Local businesses advertising on the Google Search Network and looking to drive people actively searching for their services and/or brand to their site can often

Artificial intelligence (AI) is transforming almost every industry, and search engine marketing (SEM) is no exception. AI is being used in many aspects of SEM,

Just in time for the holidays, Google is introducing another new campaign type – Demand Gen. Google has recently given its Discovery campaign type a

Google Merchant Center (GMC) and the quality of the product data in your feed are so important to how well Shopping campaigns can do. Both

Google Ads bidding algorithms are getting old. Since their inception in 2016, they have gone through countless iterations through multiple campaign types. However, the core

In the ever-evolving landscape of digital advertising, managing a Google Ads account is a bit like captaining a ship through uncharted waters. You can’t just