Why Most CRO Fails: The 5-Step Deep Data and Analytical Approach Before A/B Testing (Part 2 of 2)
When it comes to conversion rate optimization, many people approach A/B testing as if they are throwing darts at a dartboard, hoping that one of
Author: Zecharia Gilbert
As the Web Services Director at JumpFly, I bring 22 years of experience in digital marketing and web development. My passion is working with small businesses, especially those with an "underdog" spirit, helping them thrive and impact their communities. I've had the opportunity to work with notable names like Procter & Gamble, On-Cor Foods, and the National Alliance on Mental Health, and I'm proud of nearly doubling the revenue of a 50-year-old business. I'm driven by a love for strategy and guided by the principle that if it's worth doing, it's worth doing right. Outside of work, I enjoy spending time with my wife working on cars, playing golf, and dreaming of the day I'll fly again. My military service continues to shape who I am today.
Why Most CRO Fails: The Real Reason Your Website Isn’t Converting (Part 1 of 2)
Here’s a stat that should wake up any marketing leader: Businesses that continuously A/B test report 37% higher conversion rates than those who don’t. (Source:
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