Author: Will Olson

My role at JumpFly is an Account Specialist. I graduated from Northern Illinois University with a Bachelor’s in Marketing. My passion for marketing began on my local speech team: I enjoyed finding the right words and using data to persuade my audience. Doing PPC is pretty similar! I love combining my creative and analytical skills to help connect businesses with customers. When I’m not doing keyword research, you can find me at the arcade or on the archery range.

How To Create Videos With Google Ads’ Video Creation Tool

As Google Ads has evolved, video ads have become increasingly important for reaching new customers. The use of YouTube and other short-form video content platforms

Microsoft Target ROAS versus Max Conversion Value with tROAS Bid Strategies

In any Microsoft ad campaign, several elements are necessary for a campaign to perform well. On the most basic level, good keywords, headlines, descriptions and/or

Performance Max Feed-Only Campaigns

The one constant about Google Ads is that things are always changing. Every once in a while (always), Google likes to introduce a little chaos

Skillshop Proctored Exams

Google Ads made a lot of changes in 2023. With new campaign types, Broad Match keyword mapping becoming more refined, and the switch to Google

Using Affinity & In-Market Audience Segments on the GDN

When it comes to Google Ads, targeting the right audiences is one of the most important steps to a successful campaign. Google has billions of