Author: Shannon O'Connell

Amazon’s annual shopping event returned this July with a major twist: Prime Day 2025 spanned four days – July 8th to 11th – doubling its

We all check the reviews of a product we’re shopping for online. As consumers, we’ve become accustomed to taking the thoughts and opinions of strangers

When the Amazon Attribution program was first launched in 2019, it was available only as a beta to Amazon vendors and brand-registered sellers. Today, access has

AI tools have reshaped how most things are done in the blink of an eye. We are seeing AI used in medical screenings, car purchases,

As the e-commerce advertising environment evolves, so too must our advertising strategies. You don’t want to be caught falling behind with an outdated strategy. The

In our previous post, we looked at the five top areas that Amazon SEO activities impact, but what does an Amazon SEO strategy look like?

With the fourth quarter upon us, all the work that brands have done throughout the year is tested with the arrival of holiday shopping and

Amazon’s e-commerce site functions similarly to every other search engine. It crawls your product detail pages, indexes your content, and attempts to match shopper’s searches

Brand loyalty is something that marketers strive to achieve throughout their whole career. Those who manage a brand on Amazon need help to map the

You are no stranger to Amazon’s fees if you sell on the e-commerce platform. In the release of this year’s 2024 US referral and FBA